kroo

Kroo connects visual media professionals with production companies through an online platform. During this project, I led a team of three while handling brand development, UI/UX design, and full-stack implementation.

The platform serves a dynamic creative community of cinematographers, sound engineers, directors, producers, and independent filmmakers. Visual media professionals often rely on personal networks, making it challenging for emerging talents to break into established circles. Kroo creates an alternative pathway for connecting creativity with opportunity across production houses, studios, and independent projects.

The project demanded a systematic approach to design, resulting in an extensive component library and design system that ensures consistency across all touchpoints. I managed both the creative and technical direction, from developing the brand identity with its Möbius strip motif to implementing the frontend and backend architecture.

• Brand identity ↗
• Website/Platform ↗
• Design system ↗
• Social media ↗